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Tuesday, February 20, 2007

 

Coming home on the train yesterday, I was struck by the ubiquity of Helvetica. I mean, that face is absolutely freaking everywhere. In fact, I just last night read an essay by a guy who tried to spend 24 hours without it -- as in, he refused to interact with anything printed in Helvetica. He couldn't even eat (other than loose fruit and vegetables), because the Nutrition Facts printed on food packaging is in Helvetica.

I have this idea (very warped, I know) that I should be able to discern thirty or so common typefaces at a glance, and spent part of last night trying to figure out the difference between Helvetica and Univers. Subtle...you can tell easily from looking at the lowercase a and the uppercase Q (but how often do you run into uppercase Q?) Univers employs a thicker stroke and is a bit narrower than Helvetica, but if you're looking at a heavy or semi-bold version of the Helvetica, you'd probably be very easily confused. They both have really high x-heights for their size as well.

Nerd alert: chuckling over snarky Amazon user reviews of various books on type and book design. A good example, commenting on Derek Birdsall's Notes on Book Design: "Addditionally, his choice of a typewriter font for the text make the book useless to the reader. Birdsall insists his publisher could not choose a better font--I doubt that. I got one for ya, Birdsall--Garamond. You should try it some time!"

And then I laughed. Because I am a nerd. A big big typeface nerd.

Also, I have conceived a hatred for Bodoni. I hate that typeface. It makes me fear robots and moonmen. It's just too precise.

posted by Reen |link| 0 comments

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